Hodder has taken the Famous Five, updated the text and modernized the packaging and released them in an effort to make them much more attractive and relevant to young readers today. Before releasing the books, the publishing company performed research with mums and children to get a close look at what children will find entertaining.
The classic editions will still be published with their original book cover and illustrations and the original text, but they will now sit on the shelf next to the modern editions. The new versions will launch in August with text changes that are focused on bringing the narrative up-to-date and the narrative left unrevised.
Author of the series, Enid Blyton, had always stated that it is was important for readers to be able to relate to the characters in her books stating that when she was a child lively conversation in books was not present allowing the readers to connect to the characters.
Hodder Children’s Books publishing director, Anne McNeil stated that Blyton was also an advocate of improving literacy for children and was motivated to create books that children would enjoy reading.
McNeil continued to say that she is still one of the best children’s writers of the last century and has sold more than 500 million novels to young children from across the globe.
Hodder ready to launch an attractive marketing campaign to lure new readers to the newly revised books with a treasure hunt online planned for the summer and the first ten books guaranteed to go to the consumers that take part in the Treasure Hunt.
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