The Apple iPad is targeted towards the publishing industry, but will it aid publishers that are taking cover or help lead to a new revolution in the way society reads?
Given the fact that publishers are currently in the midst of an accelerated change in the way that readers respond to publications, how much of digital sales will the iPad be able to stimulate is the question that many people are waiting to find out.
While the iPad likely will not create a stunning turnaround in ebook sales, it is very likely that like the Kindle that came from Amazon a few years ago, it will help to jumpstart the new reading universe that is on its way.
For readers this should be great news given that it offers a more convenient reading format, and for writers it should be great news as well since it offers great new ways to get works out there, read, and more importantly paid.
However, for publishers the move towards the digital age is not so welcoming as they must move fast to define their role in new modern reading. With this in mind, they will have to act swiftly to use the best traditional strengths available to them such as offering editorial expertise, providing capital, and by marketing the works of writers.
There are two things however that publishers will need to learn, that an authors works need to stay available alongside each other both in digital and print and that fair return rates offered to authors need to be fair because if royalty rates are no longer enticing writers are going to ditch publishers altogether.
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